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Featured Editorial
Posted by
Denise Murray
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It's that blustery, blissful time of the year when the 112th North American International Toy Fair attracts industry leaders within New York City's Jacob K. Javits Convention Center. The highly anticipated annual trade show event is owned and produced by the Toy Industry Association, Inc. (TIA). Cheery characters, strategic games, maker toys and hi-tech gadgets for all ages amazed attendees.
The Toy Fair showcases everything and anything focusing on play, however with big business deals and corporate sales taking priority, children are not able to attend the playful event. Big name brand and kickstarter ventures made local and international appearances for the opportunity to showcase classic and new concepts to the industry. The showing with the TIA is a make-or-break moment, being recognized as the industry forerunner and "the authoritative voice of the North American toy industry".
Recapping some of the Top 25 Kids Toy Brands represented at the New York Toy Fair-
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